If Harald Bluetooth had a ship it might have been called Jelling Snake (Jelling Orm). The rune text means: Jelling Orm (Runes in the text area are Futhark runes, with 16 letters)
Printed on canvas with 6cm overlay. With the 6cm overlay/border the canvas can easily be mounted om a stretcher. The canvas is then always 12cm wider and 12cm higher. Forinstance the 70x100cm canvas is 82x112cm. With the 6cm (white canvas) extra on each side (of the poster motive) the poster can easily be framed anyway one likes.